XELLO

Role: Creative lead, Copy

Services: Creative concepting, scripting, voiceover

Xello had created an engaging software platform that helped students connect their natural strengths and interests to a wide range of career possibilities.

The company needed a brand video that communicated how powerful it can be when young people understand the role they play in building their futures. I used the educator archetype to deliver an impassioned message about how technology like this helps students and teachers work together toward an impossibly important shared goal.