https://www.poorlittlepitchgirl.com/home daily 1.0 2025-02-10 https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/e1c4bd42-2a50-4bb4-83c3-78781282dd7d/Screen+Shot+2023-09-14+at+9.35.01+PM.png Home - Building character There’s no such thing as a warm-up lap when you’re competing for hearts and minds. You'll earn or lose the attention of your audience in a matter of seconds. Maybe less. It takes an ultra-clear brand voice to survive the glance test. I’m here to create the strategic, ownable content that connects brands to the people they're made for. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1597352147608-9PUIPAI7YIIJR5QYYSRC/DIG+DEEP+FIND+MORE.jpg Home - The best of my ability Whether you’re a company-to-be who needs a name and a place to start, or a well-known player with something new to say, engaging your audience begins with tapping into a value that’s both meaningful to them and true to you. Connecting those all-important dots takes the empathy, insight, and precision communication strategy of a confident creative lead. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1597445904549-R5DKC8424PBB5KXU1LFF/Screen+Shot+2020-08-14+at+3.57.51+PM.png Home - Beezerpine I was 4 when I sat my family down and told them they’d need to start calling me by my real name, Katie Beezerpine. A hundred years later, they still do. 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King Arthur Survival Guide https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598988610722-F7J7SK8V355913EMPIBF/kaf-social.png Work - King Arthur Holiday Recipe Collection https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598988893978-WVFVF6QFN0I5RFQCOH8F/IMG_3665.JPG Work - King Arthur Setting up the perfect shot. And then eating it. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598988910521-ZITRTQ3PSKBTU5T5VZYO/IMG_3644.JPG Work - King Arthur Capturing craft. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598990073278-UREDOVOHC394SIKXJQTJ/IMG_3449%252B%2525281%252529.jpg Work - King Arthur On the King Arthur campus, distracted by... https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598989371730-F1BOOXCYAB10K9KIH5W1/IMG_3635.JPG Work - King Arthur Fresh. Real. Marshmallows. https://www.poorlittlepitchgirl.com/work/amazon monthly 0.5 2023-02-19 https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598329485774-X4LL9G4W3KOJJ12OH3QT/_DSC0013.JPG Work - Amazon - How it happened: This may have been a very specific project with very specific needs, but what it really required was a return to the fundamentals of storytelling and collaboration. Over months of creative development I was the lone writer, working to communicate the human value of a deeply technological story by: Wrapping relatable character stories around product details Making sure the big idea was clear within seconds Keeping close watch over information delivery, knowing that there’s a tipping point between active retention and passive viewing Embedding the client deeply into the creative process to both boost their comfort level with the work, and keep them in the practice of considering their audience and, Pushing for the little moments that would make this new neighborhood market feel alive and real. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598330010808-GNEDWNMQAUJCZ02A2YR8/Screen+Shot+2020-08-20+at+2.48.10+PM.png Work - Amazon - Moving targets From the secrecy to the complexity to the ever-changing technology story, the concept and language of the script were in a constant state of revision even after production wrapped. I wrote more scripts and more versions of scripts than I have for any creative project in the last 15 years. But that’s just the nature of working alongside the real-time development of innovation. The brief may change, the details will most certainly shift, but being adaptable enough to generate creative in tandem with product design is a secret weapon I wouldn’t trade for all the predictable banner ads in Tucson. https://images.squarespace-cdn.com/content/v1/5f335db2fcdcc7607575847c/1598328965527-IIVTK5I20J5HOIBIRAMF/3B2A0441.jpg Work - Amazon - And, I can’t lie, it’s pretty sweet to walk into Amazon’s first brick & mortar store and see your tagline in subway title up on the walls. And, I can’t lie. 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