NOMADIC

Role: Creative lead, copy

Nomadic had created the most immersive, tactile virtual reality experience on the planet. Every single competitor leaned hard into the built-in gamer audience, creating brands that were the equivalent of action movie trailers. But Nomadic wanted to think bigger, and bring VR to the masses. So I helped create a brand that could convince every day folks that this was a thrill on par with Disneyland, IMAX, and base-jumping — and that it was as easy to access as the local mall.

Make believers

The client fell for the tagline on the spot. Like, in the presentation. They fast-tracked a trademark and let the message drive the rest of the creative decisions for the brand.